Victoria McCann, BA, MSc, is Communications Director & Editorial Lead at Castle Craig and a member of the clinic’s founding family. Active in addiction treatment communications since 2012, she leads the creation of clear, compassionate content that supports patients, families, and healthcare professionals. Victoria is committed to reducing stigma around addiction and mental health, bringing strategic insight and lived sector knowledge to her work. She regularly attends addiction treatment conferences across the UK and Europe, including UKESAD and the Medical Council on Alcohol’s annual conference, helping to advance high standards of care and share best practice in the field. Victoria also works closely with the media to raise awareness and share informed commentary from Castle Craig’s clinical experts, with coverage in The Herald, The Times, BBC, STV, The Times, New York Post, The Guardian.
Understanding the Disease Model of Addiction
The disease model of addiction treats addiction as a chronic brain disorder. It moves away from viewing addiction as a moral failure and instead considers the environmental, neurological and genetic origins. At CATCH Recovery, the disease model guides our use of evidence-based therapies and ongoing research to ensure more effective treatments. By recognising addiction as […]
